We started by auditing the entire product range and making suggestions that would tighten up and contemporize the branding: fonts, colors, patterns and hierarchy. Then we got to work updating the labels—product by product—until all existing labels were updated. We also created a separate look, including logos, for their new Professional range of products. In the end, over 35 new labels were created for 3 separate product lines. The end result was continuity in branding across all products, with clear differentiation between lines.
Finally, the client asked us to apply a similar approach to their dated corporate sales brochure. Utilizing the same branding elements established in the new packaging design, we provided them with a polished and modern marketing piece to tell the story of their well-established and respected company.