With the focus being on both beauty and budget, we had to think strategically. We created a new logo with feminine accents that matched the theme of the event. Next, we focused on bright patterns and interesting flourishes that would help bring plain paper to life. Each piece featured a different bright color from the pattern palette to create a lively and cohesive system. Finally, we decided to reuse a die from one of the previous years, which gave us an interesting folding method for no additional cost.