St. Jude Handbags for Hope
St. Jude Handbags for Hope
Overview
St. Jude Children’s Research Hospital’s Handbags for Hope is a premier fundraising luncheon where high-end fashion meets a life-saving mission. Our goal was to develop an event identity that felt sophisticated and exclusive—capturing the excitement of a luxury silent auction—while remaining strictly mindful of production costs.
Provided Services
Event Branding & Identity
Custom Invitation Design
Event Collateral & Signage
Print Strategy & Cost Management
Challenge
The planning committee needed a visual direction that would stand out to high-level donors without relying on expensive specialty papers or custom tooling. The design needed to feel “high-end” to match the designer handbags being auctioned, yet warm and vibrant to reflect the strength and optimism of the St. Jude mission.
Strategy
Strategy is where great design pays for itself. To create a custom experience without the custom price tag, we repurposed an existing die line from a previous project. This allowed us to deliver a unique, multi-dimensional folded invitation for $0 in additional tooling costs.
Solution
We built the visual system around a bold, pattern-driven palette and delicate typography. By rotating different colors from the pattern across various pieces—from the program to the auction cards—we created a lively, cohesive environment. The result was a polished, high-impact presentation that maximized the budget, ensuring more funds could go directly toward finding cures for children.
