St. Jude Handbags for Hope
St. Jude Handbags for Hope
Challenges
The planning committee for St. Jude Children’s Hospital’s annual fundraising event, Handbags For Hope, asked us to create a theme and brand identity for their event collateral and invitation; something that looked high-end without breaking the bank. The highlight of the event is a silent auction, where attendees bid on highly sought after handbags and purses to support the mission of St. Jude Children’s Hospital—finding cures for children suffering from cancer and other deadly diseases.
Provided Services
Brand Identity
Invitation and Collateral Design
Print Management
Solutions
With the focus being on both beauty and budget, we had to think strategically. We created a new logo with feminine accents that matched the theme of the event. Next, we focused on bright patterns and interesting flourishes that would help bring plain paper to life. Each piece featured a different bright color from the pattern palette to create a lively and cohesive system. Finally, we decided to reuse a die from one of the previous years, which gave us an interesting folding method for no additional cost.