Crow's Nest Digital
Crow's Nest Digital
Challenges
Crow’s Nest Digital is a mobile application creator focused primarily in the health and wellness space. They needed 35 spot illustrations for their (then) up-and-coming, socially competitive fitness tracker app, WeCompete, to complete their build. The biggest issue was time. WeCompete was still in beta and as they inched toward their launch date it became evident that they needed an extra creative partner to push them over their last hurdle. Several key pieces had yet to be created that needed to fit perfectly within their web of interactions and incentive driven challenges, taking the fun of competitive exercise to whole new level.
Provided Services
Identity development
Character illustration
Website and social media graphics
Interactive design
Solutions
As the project progressed, the scope of their needs more than doubled—the timeline, however, remained the same. In addition to the initial 35 illustrations, we added 14 achievement badges, 8 category graphics, 9 character poses and 5 icons to represent their credit system. All 70+ illustrations were completed by the original deadline, allowing the app to launch on schedule.
