Unelko
Challenges
For over 40 years, Unelko Corporation has been a leader in the development and manufacture of advanced surface cleaners, coatings and treatments. Heard of Rain-X? That’s them. When they came to us, they had a large inventory of products, but the branding of the packaging was inconsistent, and a system of easily differentiating between individual products and product lines also needed to be put into practice.
Provided Services
Packaging Design
Logo Design
Brochure Design
Solutions
We started by auditing the entire product range and making suggestions that would tighten up and contemporize the branding: fonts, colors, patterns and hierarchy. Then we got to work updating the labels—product by product—until all existing labels were updated. We also created a separate look, including logos, for their new Professional range of products. In the end, over 35 new labels were created for 3 separate product lines. The end result was continuity in branding across all products, with clear differentiation between lines.
Finally, the client asked us to apply a similar approach to their dated corporate sales brochure. Utilizing the same branding elements established in the new packaging design, we provided them with a polished and modern marketing piece to tell the story of their well-established and respected company.
