Category: Branding

13 Sep 2017

Unelko

UnelkoChallenges For over 40 years, Unelko Corporation has been a leader in the development and manufacture of advanced surface cleaners, coatings and treatments. Heard of Rain-X? That’s them. When they came to us, they had a large inventory of products, but the branding of the packaging was inconsistent, and a system of easily differentiating between [...]

13 Sep 2017

Posted by Tara Anderson In Branding,The Scoop 0 comment

Behind the Process: Creating the Dot Pixel Brand

Earlier this year, Ryan and I decided to forego our individual graphic design gigs and join forces to create a unified and more powerful brand. Not only did this allow us to cut administrative hours in almost half (can I get an amen?!?), but more importantly, gave us the opportunity to offer our clients a [...]

13 Sep 2017

DecoCoat

DecoCoatChallenges DecoCoat Polymer Systems manufactures surface coating solutions for decorative or functional applications. DecoCoat’s biggest problem? Their existing company website simply vanished; totally disappeared into the websphere (without a trace). Though bizarre, their situation isn’t entirely unique. These sorts of things can happen, but are avoidable when partnering with the right team (ahem, Dot Pixel). [...]

13 Apr 2017

St. Jude Handbags for Hope

St. Jude Handbags for HopeSt. Jude Handbags for HopeChallenges The planning committee for St. Jude Children’s Hospital’s annual fundraising event, Handbags For Hope, asked us to create a theme and brand identity for their event collateral and invitation; something that looked high-end without breaking the bank. The highlight of the event is a silent auction, [...]

13 Apr 2017

Outdoor Products

Outdoor ProductsOutdoor ProductsChallenges After 40 successful years selling quality outdoor merchandise to retailers, Outdoor Products was ready to tap into the consumer marketplace. Part of our recommendation was to breath new life into a dated brand. To do so successfully, we would need to create something that current retailers and customers would recognize and be [...]